Fiat FreakOut 2017 Overview

From all over North America… and often from overseas… hundreds of Italian car lovers drive, trailer, and fly to converge at a chosen destination, usually rich in history and culture, to play! We unite in the spirit of friendship to celebrate the unique automobiles that reside under the umbrella of the FIAT marque including ABARTH, Alfa Romeo, FIAT, Lancia and more!

Note: This year we are dividing planned activities into Sportivo (high energy) and Normale (laid back). We want to offer varied options while mining the long held FIAT tradition of introducing a (both) Sporty and Economic range of vehicles.

There is F-U-N to be had by all!

IMPORTANT NOTE: The itinerary below is actively being tweaked at this time – and IS LIKELY TO CHANGE. We will keep this page up to date with the latest schedule of events.


19-23 July (Early Arrivals welcome 17-18 July)

Milwaukee, WI a/k/a Brew City a/k/a Cream City


Sheraton Milwaukee Brookfield Hotel
375 South Moorland Road
Brookfield, WI 53005

Members: Click here to book your rooms now at a special discounted rate of $109 per night

19 July, Wednesday
Early arrival activity to be announced. Stay tuned!

20 July, Thursday

  • Sportivo: Holy Hill Basilica, Wisconsin/Wisconsin Auto Museum back roads romp. Join us for a fun drive, through some Wisconsin back roads, to famed Holy Hill and the Wisconsin Auto Museum (Historic WI).
  • Normale: Our inaugural FIAT GeoDash (think: “The Amazing Race”) locale scavenger hunt (Historic Milwaukee)

21 July, Friday

  • Sportivo: Join our caravan to a FIAT Club America-only Sunset Cruise at the legendary Road America race track.
  • Normale: Don’t worry if you arrive a little late Friday or your car can’t make it the trek to Road America. FIAT Club America has you covered. Milwaukee Food-City Tours will be serving the [inter]national FIAT S.p.A. community with their Pizza Bus rides around our fair city.

Alternate activity; grab yourself a local slice of Italy with our [inter]national convention one of our partners, Festa Italiana.

22 July, Saturday

Then, we will reconvene at the Milwaukee-Brookfield Sheraton for our awards banquet.

23 July, Sunday
FIAT Club America Brunch/Raffle at Milwaukee-Brookfield Sheraton

Stay Tuned for more details!

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.