Fiat FreakOut 2017

Annual National Convention

July 19-23, 2017

Milwaukee, WI


Regular registration is open until 7/5/2017



From all over North America… and often from overseas… hundreds of Italian car lovers drive, trailer, and fly to converge at a chosen destination, usually rich in history and culture, to play! We unite in the spirit of friendship to celebrate the unique automobiles that reside under the umbrella of the FIAT marque including ABARTH, Alfa Romeo, FIAT, Lancia and more!

Note: This year we are dividing planned activities into Sportivo (high energy) and Normale (laid back). We want to offer varied options while mining the long held FIAT tradition of introducing a (both) Sporty and Economic range of vehicles.

There is F-U-N to be had by all!



19-23 July (Early Arrivals welcome 17-18 July)

Milwaukee, WI a/k/a Brew City a/k/a Cream City


Sheraton Milwaukee Brookfield Hotel
375 South Moorland Road
Brookfield, WI 53005

Members: Click here to book your rooms now at a special discounted rate of $109 per night




  • Attendees will enjoy track time on Veloce’s Two indoor tracks, electric gokarts
  • Tickets bought by attendees when they visit track


  • Tee Aire Range & Miniature Golf
  • Breakout Escape Game
  • Sharon Lynne Wilson Center for the Arts
  • Pop’n’Spot Gourmet Popcorn Shop
  • Fox Brook Park
  • Who is the Main Chapter Point of Contact: NONE REQUIRED


  • On your own. A number of quality restaurants within close proximity of the Sheraton. We should leverage these restaurants as sponsorship opportunities.
    • Coopers Hawk
    • Portillo’s
    • Bullwinkle’s Brookfield
    • Bogey’s Bar & Grill
    • Wasabi Sushi Lounge (Brookfield)
    • Cali’s Grille Room

Fiat FreakOut Registration Open from 12-7 PM at the Sheraton



  • Drive from Sheraton Brookfield, stop to tour Holy Hill Basilica. Continue to Wisconsin Auto Museum
  • Holy Hill Website: https://www.holyhill.com/
  • Auto Museum Website: http://wisconsinautomuseum.com/
  • Time: 10:00 AM Group departure from Marriot.
  • Costs:
    • Holy Hill: Free
    • Wisconsin Auto Museum: $5 for any FFO17 attendee who shows their badge.
    • Tickets purchased at the Wisconsin Auto Museum


  • Local Scavenger hunt (Think: TV’s Amazing Race)
  • Participants will be provided with a list of 10 clues. Each of the 10 clues will need to be located and driven to. The locations will be Milwaukee Historic Landmarks. Participants will then take photos of themselves with their cars as they visit each location. People participating in the event can quickly visit all of the locations and then attempt to get back to the Sheraton to win the FFO17 GeoDash award, or, they can stay at each location and learn about its local history and relevance to Milwaukee.
  • Time: 10:00 AM Group departure from Marriot.
  • Cost: Free


  • Welcome dinner for the event held at the Sheraton Brookfield
  • Time: 6-9 PM
  • Menu:
    • Backyard BBQ: $26.00 Adult /$15.00 Children 12 and Under
      • Garden Salad with Assorted Toppings & Dressings (French & Ranch)
      • Chef’s Homemade Potato Chips & Dip
      • Corn on the Cob
      • Grilled Hamburgers
      • Grilled BBQ Chicken Breasts
      • Grilled Bratwursts
      • Kaiser Rolls & Brat Buns
      • Ketchup, Mustard, & Mayo
      • Sliced Onion, Lettuce, & Tomatoes
      • Dill Pickle Spears
      • Sliced Watermelon
      • Assorted Fresh Baked Cookies
      • Iced Tea, Coffee, & lemonade

FRIDAY, 7/21


  • Caravan up to Road America Race Track where participants will catch the end of the Vintage Racing event. Participants will also be taken on a guided tour around the Historical Road America track.
  • Road America Website: http://www.roadamerica.com/
  • Schedule:
    • 2:00 PM: Depart Sheraton Brookfield to Caravan up to Road America (total drive time 1 hour 30 minutes, 71 miles)
    • 3:30-4:45: Historical Review and Trip around Historical Road America Track
    • 5:00-6:00 PM: Tailgate Dinner: Chargrilled Black Angus Hamburger, Johnsonville Brats or Marinated Grilled Chicken Sandwiches (choose two). Served with our Special Recipe Baked Beans and accompanied with lettuce, tomato, onion, cheese, condiments, and Kaiser Rolls
    • 6:30 PM –7:30 PM: Sunset Cruise Drive on Road America Race Track.
  • Costs:
    • Sunset Cruise: $48 per car (includes a 30-minute drive on the track, and one Tailgate dinner)
    • Tailgate Dinner: Extra Tailgate dinner $12 per person
      • Includes Sub Sandwich, Cut Fruit, American Potato Salad, Cookie and bottle of Water or Soda


  • Join other attendees on the Pizza Bus! A casual tour, very fun, a chance for you to stock the bus with drinks as well (if desired). Travel from old school, 5-star pizzerias to newer, upscale establishments and enjoy a variety of unique tastes that they each offer while winding through historic neighborhoods and pointing out interesting city landmarks along the way. Pick up / drop off at the host hotel.
  • Food City Tours Website: http://www.milwaukeefoodtours.com/
  • Time: 11AM-4:00 PM
  • Costs:
    • $60 per adult / $50 per child


  • Attendees who do not attend the Road America event will be on your own for dinner:
    • Local Restaurants:
      • Coopers Hawk
      • Portillo’s
      • Bullwinkle’s Brookfield
      • Bogey’s Bar & Grill
      • Wasabi Sushi Lounge (Brookfield)
      • Cali’s Grille Room


  • Caravan to downtown Milwaukee, Milwaukee art Museum for a group photo in down town Milwaukee.
  • Time: 10:30 PM
  • Costs: Free!



  • Concorso will be held at the Mitchel Park Domes:
    • Experience a desert oasis, a tropical jungle and special floral gardens . . . all in one afternoon . . . and an amazing lighting display in the evening! The incredible diversity of plantlife you will encounter reminds us all of the Earth’s unique diversity of plant and animal species so very vital to our own survival. Come to the deserts of Africa, Madagascar, South America and North America in the Desert Dome where one of the world’s finest collections of cacti, succulents, shrubs and arid-land bulbs grow. An Oasis of Pampas Grass and desert palms beckons as paths lead you past many plant oddities with intriguing geometric forms, subtle coloration and unique adaptations to hot, dry habitats.Stroll the jungle-like trails of the Tropical Dome and see a rich diversity of plants from the rainforests of five continents. Showy flowers, fruits, nuts, spices and a multitude of orchids and bromeliads surround you as you’re drawn toward a rushing waterfall in this paradise. Be sure to look for the colorful birds that call the Tropical Dome their home.

      Enter a themed floral exhibit filling the Floral Show Dome with gardens of color. Five seasonal displays each year will delight you with their beauty and will serve to inspire your own gardens.

  • Mitchell Park Domes Website: https://milwaukeedomes.org/
  • Time: 9AM – 3PM
  • Catered Lunch: Cost: $12.00 per person
    • Lunch is available as a boxed lunch, sandwich choices include Roast Turkey, Sliced Tavern Ham, Angus Roast Beef with leaf lettuce tomato and mayo on multi grain bread, there will also be Chicken Breast Salad or Grilled Vegetables as other choices. Each box includes a salad, chips and a cookie bar, drink, utensils, and napkins. Choices will be available on first come first serve basis.


  • Banquet will be held at the Sheraton Brookfield
  • Time:
    • 6-7PM Cocktails & socializing
    • 7-10PM Banquet and awards
  • Menu:
    • Attendees will choose:
      • Prime rib of Beef ($45): 10 ounce slow roasted prime rib with au jus
      • Chicken Cordon Bleu ($36): Ham and Swiss cheese are hand stuffed into select chicken breast topped with Dijon mustard cream sauce
      • Salmon Filet ($40): Salmon fillet crusted with lemon pepper topped with a Chardonnay butter sauce
      • Vegetarian Wellington ($35): A mixture of farm fresh vegetables including mushrooms, peppers and tomato inside a flaky pastry shell on a tomato Sauce Smear.
    • Child Option: ($15): Cheeseburger or Chicken Tenders, fries, apple sauce and milk.
    • All Entrees include: Choice of field green salad, Caesar salad or soup, Choice of vegetable and starch, rolls and butter, Starbucks coffee, decaffeinated coffee, iced tea, tazo tea or milk.
    • Cash Bar
    • Dessert:
      • Strawberry Cheesecake and Lemonade Layer Cake

SUNDAY, 7/23


  • Breakfast and Raffle will be at held at Sheraton Brookfield
  • Time: 9-11 AM
  • Menu:
    • Price: Adult $22.00 / $15.00 Child
    • “Brookfield” Buffet Table
      • Seasonal sliced fruit
      • Scrambled eggs, Crisp bacon & Sausage links
      • Breakfast potatoes
      • Choice of thick cut French toast, buttermilk pancakes or biscuits and sausage gravy.
      • Breakfast pastries with fruit preserves and butter
      • Chilled orange, cranberry and apple juice, coffee and tea


  • Optional event for FFO17 attendees
  • Time: Following Brunch
  • Tickets to be purchased at the museum





Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.